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the model and the response complexity. A short, default-model answer — like "our support hours are 9am to 6pm" — costs around 0.2 credits. A detailed, multi-step response using a high-end model can use 2 to 5 credits. Every plan includes a monthly credit allowance, and your dashboard shows exactly how many credits each conversation used, so there are no surprises.

Most AI pricing models charge a flat fee — usually US$0.99 to US$2.00 — for every conversation the AI fully resolves, no matter how simple or complex the question is. That means a one-line answer and a 10-message troubleshooting session cost the same. We think that's unfair. Credits let simple questions cost almost nothing and complex ones cost proportionally more. It also means your bill does not spike just because your AI is performing well.

Further than the number suggests. Because most real support questions are short and straightforward, the average response on the default model costs around 0.2 credits. That means 2,500 Starter credits can realistically power over 12,000 simple responses in a month — not 2,500. You can see a full credit breakdown per conversation in your analytics dashboard, so you always know where they are going.

It depends on where the credits came from. Your monthly plan credits — the allowance included with your Starter, Growth, or Pro plan — reset at the start of each billing cycle and do not carry over. However, credits you purchase separately as add-on top-ups do roll over. They stay in your account until you use them, with no expiry. So if you buy an extra credit pack mid-month and do not use all of it, it will be there next month alongside your fresh plan allowance.

Aura AI stops responding automatically until you top up or your credits renew. Your human inbox keeps working normally. No conversations are lost and no customers are left without a reply path. You stay in control of what happens next.

Yes. Upgrading takes effect immediately and is prorated to your billing cycle. Downgrading takes effect at the end of your current period. There are no lock-in contracts on self-serve plans.

Annual billing saves you more than 20% across all plans. Starter drops from $24 to $19 per month, Growth from $59 to $47, and Pro from $129 to $99. That works out to saving $60, $144, and $360 per year respectively — the equivalent of 2.5, 2.4, and 2.8 months free. You're billed in a single annual payment upfront.

The Free plan includes 1 teammate, 1 Aura AI agent, 500 AI credits per month, 25 knowledge base articles, 1 website widget, WhatsApp, Telegram, Arabic and English AI responses, a unified inbox, live chat, and email and community support. No credit card required and no time limit. And if you complete the onboarding process, you'll get an additional 100 AI credits.

Yes. Arabic — including full RTL rendering — is available on every plan including Free. It's not a premium feature or an add-on. Your widget, inbox, and Aura AI responses all work natively in Arabic from day one.

Aura AI is a fully configurable AI agent that answers customer questions based on your knowledge base, uploaded documents, and linked URLs. Unlike rule-based chatbots that follow fixed decision trees, Aura understands intent, handles follow-up questions in the same conversation, and escalates to a human agent when it cannot confidently resolve something. You control its tone, language, escalation logic, and which topics it handles or avoids.

Each plan includes a set number of teammate seats — the people who manage conversations in your inbox. If you need more, you can add individual seats without upgrading your entire plan. Extra seats cost $9 per seat per month on every self-serve plan. Agents connected to the inbox consume a seat. Read-only viewers do not.

A teammate is a human member of your support team who uses the inbox to reply to customers. An Aura AI agent is an AI persona you configure to automatically handle conversations. Each one can have its own name, tone, language, knowledge base, and escalation rules. You can run multiple Aura agents for different products, languages, or use cases. Both have separate limits per plan.

WhatsApp is available on the Free plan and every paid plan. It is not gated behind a higher tier because, for many teams, WhatsApp is the primary channel their customers expect.

Yes. Branding removal is available as an add-on for $39/month on Starter and Growth plans. On Pro and Enterprise, it's included free. This removes the "Powered by Emplorium" label from your chat widget and email footers.

Enterprise is our custom tier with unlimited teammates and AI agents, a custom credit bundle, a dedicated success contact, and custom SLAs. Multi-brand workspaces are planned. It's built for high-volume teams and organizations managing multiple products or regions under one platform. To get a quote, use the Talk to Sales button — we'll scope it based on your actual usage.

We're building a formal program. In the meantime, if you're pre-revenue or early-stage, reach out at [email protected]. We'll work something out. Unlike some programs, we do not have a Year 2 pricing cliff that turns a discount into a surprise invoice.

Yes. All data is encrypted in transit and at rest. We do not use your conversation data to train our AI models. More details are available in our Privacy Policy and Terms of Service.

You can recreate articles, add supported URLs, or upload supported documents within your plan's per-document limit. Direct imports from third-party support platforms are not available today.

Every plan gets access to the Emplorium knowledge base, community, and email support. Starter and above get live chat support. Growth gets priority email support and onboarding guidance. Pro gets a dedicated onboarding session (included, $299 value), priority live chat queue, and a quarterly AI performance review. Enterprise gets a dedicated success contact.